🗞️Senate passes housing affordability bill

...also Microsoft launches Copilot Health and mortgage rates tick up this week

In partnership with

March 12th, 2026

What happened today 🇺🇸,

  • The U.S. Senate passed the 21st Century ROAD to Housing Act by an 89-10 vote, this is the largest housing affordability legislation in over 30 years, aiming to boost supply through deregulation, incentives for manufactured and multifamily construction, expanded federal grants, and streamlined environmental reviews…a key provision bans institutional investors owning 350+ single-family homes from buying more…the bill now moves to the House for a vote

  • The Pentagon has told Congress that the first 6 days of the war against Iran has cost $11.3 billion

  • U.S. CENTCOM said a U.S. military plane carrying 6 crew members has crashed in Iraq, the status of the crew members is unknown as the time of writing this…read more here

  • Today an armed suspect rammed a truck into Temple Israel Synagogue in West Bloomfield Township, Michigan, crashing through doors and driving down a hallway where something ignited, causing a fire, before being killed in a shootout with armed security guards…no injuries occurred among preschool children or congregation members

  • Tinder unveiled updates at its first product keynote, launching an Events tab for discovering local in-person gatherings like speakeasies, bowling, and pottery classes to blend social life with dating, alongside a video speed dating pilot in Los Angeles featuring three-minute verified chats that users can extend

  • Microsoft launched Copilot Health, which is a dedicated portal and chat tool within its personal Copilot chatbot that lets U.S. users upload medical history, wearable data, and records for personalized health insights and guidance

  • Adobe CEO, Shantanu Narayen, announced he will step down once a successor is named, staying on as Chair of the Board during the transition

  • A class-action lawsuit filed in January 2026 accuses David Protein of understating calories and fat in its protein bars

  • The average 30-year fixed-rate mortgage in the U.S. reached 6.11% this week, up from 6.00% last week

  • S&P down 1.52% / Nasdaq down 1.78% / DOW down 1.56%

  • The Israeli military announced that it is dropping charges against five soldiers accused of sexually abusing a Palestinian detainee in July 2024…read more here 

How Jennifer Anniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Anniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Plus: A look at America’s top trading partners

Please follow The Simple American on X @TSimpleAmerican x.com/Tsimpleamerican

Follow us on TikTok @simpleamerican

Quote of the day: â€śYesterday is but today’s memory and tomorrow is today’s dream.” —Khalil Gibran

Have a great night!

P.S. We love connecting with our readers so…

Please reply to this newsletter for more info on any news points in the letter, feel free to give us any feedback you have, or let us know what you want more of!