Lululemon names former Nike exec Heidi O’Neill as new CEO

April 23, 2026

An article summarized by Retail Dive:

Lululemon has named Heidi O’Neill as its new CEO, bringing in a longtime leader from Nike during a challenging period for the brand. O’Neill spent nearly 30 years at Nike, where she played a key role in growing the company’s apparel business and overseeing product, brand strategy, and global operations.

Her appointment comes as Lululemon faces slowing growth in the U.S., with declining demand and criticism that its product lineup has become too predictable. The company is also dealing with rising competition from newer activewear brands like Alo Yoga and Vuori, which have gained traction with consumers. Analysts say the brand needs stronger innovation and a cultural reset to regain momentum.

O’Neill is expected to focus on revitalizing product innovation, strengthening the brand’s cultural relevance, and expanding globally. While some investors see her as a conventional choice, others believe her deep industry experience positions her to drive meaningful change. She steps into the role at a pivotal moment, with the goal of restoring Lululemon’s growth and leadership in the competitive athleisure market.